10月27日，第138屆廣交會在廣州圓滿落下帷幕。為期三天的展會期間，來自全球各地的客商齊聚廣州，共襄盛舉。中南神箭中南神箭攜兩大主打產(chǎn)品——建筑模板系列（涵蓋覆膜板與商用膠合板）和高強(qiáng)合金鋼模板系列亮相廣交會，不僅深化了與老客戶的合作情誼，更結(jié)識了大批海內(nèi)外新伙伴，達(dá)成多項(xiàng)合作意向，收獲滿滿，為本次“廣交之旅”畫上了圓滿的句號。

高效引流，全球買家紛至沓來

中南神箭在此次廣交會上展現(xiàn)出了強(qiáng)大的全球買家引流能力。通過精準(zhǔn)的市場推廣和專業(yè)的展會策劃，成功吸引了251位來自東南亞、中東、南美、非洲、歐洲等地區(qū)的有效客戶。其中，有56位高意向客戶與中南神箭工作人員進(jìn)行了半小時以上的深度洽談，就產(chǎn)品細(xì)節(jié)、合作模式、價格體系等方面展開了深入交流。

這些高意向客戶涵蓋了不同規(guī)模和類型的企業(yè)，他們對中南神箭的產(chǎn)品質(zhì)量和品牌實(shí)力給予了高度認(rèn)可，表達(dá)了強(qiáng)烈的合作意愿。這一成績不僅體現(xiàn)了中南神箭在國際市場上的廣泛影響力，也為其進(jìn)一步拓展海外市場奠定了堅(jiān)實(shí)基礎(chǔ)。

火爆成交，大訂單“孵化器”顯威力

廣交會現(xiàn)場，中南神箭的展位上出現(xiàn)了客戶當(dāng)場支付美金現(xiàn)金下單的火爆場面，充分展現(xiàn)了其驚人的現(xiàn)場與近期成交轉(zhuǎn)化能力。除了現(xiàn)場成交外，中南神箭還收集到了批量級的需求信息，其中月需求20 - 100個柜子的客戶群體龐大。

重點(diǎn)客戶如埃及客戶（月需求100柜）、非洲客戶（月需求50 - 60柜）等，在展會結(jié)束后直接赴中南神箭工廠考察，訂單已進(jìn)入最終確認(rèn)階段。這些大訂單的“孵化”，不僅為中南神箭帶來了可觀的經(jīng)濟(jì)效益，也進(jìn)一步提升了其在國際建材市場的知名度和美譽(yù)度。

特色營銷，流量轉(zhuǎn)化為“留量”

為了將展會流量轉(zhuǎn)化為“留量”，中南神箭打出了一套組合拳。展前、展中、展后通過多渠道廣告投流，擴(kuò)大品牌影響力；準(zhǔn)備中國特色伴手禮，讓客戶感受到濃厚的文化氛圍；設(shè)置盲盒抽獎、代金券特色打卡點(diǎn)等活動，增加了展位的趣味性和互動性。

展會剛結(jié)束，即促成7起客戶直接赴工廠考察。這些特色營銷手段不僅吸引了大量客戶駐足展位，還增強(qiáng)了客戶對品牌的認(rèn)同感和忠誠度，使中南神箭的展位始終人氣旺盛，成為展區(qū)內(nèi)的熱門打卡地。

第138屆廣交會的落幕，是中南神箭深耕全球建材市場的新起點(diǎn)。未來，中南神箭始終以“全球建筑模板一站式綜合服務(wù)商實(shí)力”為底色，期待與全球合作伙伴攜手，在全球基建的浪潮中，共探行業(yè)新機(jī)遇、共筑合作新未來！

On October 27th, the 138th Canton Fair successfully concluded in Guangzhou. During the three-day exhibition, merchants from all over the world gathered in Guangzhou to join in the grand event.

Zhongnan Shenjian showcased two of its flagship products at the Canton Fair: the building formwork series (including film-faced plywood and commercial plywood) and the high-strength alloy steel formwork series. This not only deepened its cooperative ties with existing clients but also forged new partnerships with a large number of domestic and international partners, reaching multiple cooperation intentions. The company had a fruitful outcome, drawing a perfect full stop to this "Canton Fair journey."

Efficient Lead Generation: Global Buyers Flock In

Zhongnan Shenjian demonstrated remarkable capabilities in attracting global buyers at this Canton Fair. Through precise marketing and professional exhibition planning, it successfully drew in 251 effective clients from regions such as Southeast Asia, the Middle East, South America, Africa, and Europe. Among them, 56 highly interested clients engaged in in-depth discussions lasting over half an hour with Zhongnan Shenjian's staff, delving into product details, cooperation models, pricing structures, and other aspects.

These highly interested clients encompassed enterprises of various scales and types. They highly recognized the product quality and brand strength of Zhongnan Shenjian, expressing strong cooperation intentions. This achievement not only reflects Zhongnan Shenjian's extensive influence in the international market but also lays a solid foundation for its further expansion into overseas markets.

Booming Transactions: The Power of Large Order "Incubators"

At the Canton Fair venue, a lively scene unfolded at Zhongnan Shenjian's booth, where clients placed orders by paying cash in US dollars on the spot, fully demonstrating its impressive ability to convert on-site and recent transactions. In addition to on-site sales, Zhongnan Shenjian also collected a wealth of demand information, with a significant number of clients requiring 20 - 100 containers per month.

Key clients, such as an Egyptian client (with a monthly demand of 100 containers) and African clients (with a monthly demand of 50 - 60 containers), directly visited Zhongnan Shenjian's factory after the exhibition, with their orders now in the final confirmation stage. The "incubation" of these large orders not only brought substantial economic benefits to Zhongnan Shenjian but also further enhanced its reputation and popularity in the international building materials market.

Featured Marketing: Turning Traffic into "Retention"

To convert exhibition traffic into "retention," Zhongnan Shenjian employed a series of strategic measures. Before, during, and after the exhibition, it expanded its brand influence through multi-channel advertising. It prepared Chinese-characteristic souvenirs to immerse clients in a rich cultural atmosphere and organized activities such as blind box draws and voucher check-in points, adding fun and interactivity to the booth.

Shortly after the exhibition ended, it facilitated seven clients to directly visit the factory. These featured marketing tactics not only attracted a large number of clients to stop by the booth but also strengthened their sense of identification and loyalty to the brand, keeping Zhongnan Shenjian's booth consistently bustling and making it a popular check-in spot within the exhibition area.

The conclusion of the 138th Canton Fair marks a new starting point for Zhongnan Shenjian's deep cultivation in the global building materials market. Looking ahead, Zhongnan Shenjian will always take its strength as a "one-stop comprehensive service provider for global building formwork" as its foundation. It eagerly anticipates joining hands with global partners to explore new industry opportunities and jointly build a bright future of cooperation amidst the wave of global infrastructure development!

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